Noble Development Plc has unveiled Noble Ploenchit, a project reiterating the company’s leadership in high-end condo development, under the concept “Centre of the universe”
Mr. Kitti Thanakitamnuay, Chief Executive Officer of Noble Development Public Co., Ltd., said “The completion of construction on Noble Ploenchit is a fine testament to our experience and worthy of our great pride. It is the culmination of 5 years of fine work on every little detail, under a forward-looking idea of future living, but with firm roots in the past. We took as our basic concept the Vertical Garden City of pioneer modernist architect Le Corbusier to create a project that has integrated structures, people, technology and nature in a harmonious and balanced way. It is set in a site of 9 rai located in the heart of the city’s dense urban core. This started with a plan that encompassed all the dimensions of urban structures and the environment. The buildings themselves were conceived with simple lines but with massive attention to detail, to illustrate our philosophy of modernist design and to be the ultimate in every dimension and detail. We have selected the best materials for every unit and indeed every square inch of the project, to provide optimal living space for our customers. Noble Ploenchit has already been warmly welcomed by homeowners who are clearly confident in our potential to develop high-end condominiums. Over 60 % As for our plan of operations this year, the company will continue strongly with its strategy of high-end projects, which will include both Luxury High End and Affordable High End, so we can offer our customers the best possible alternatives.”
Mr. Sira Udol, Executive Vice President of Noble Development Public Co., Ltd., said, “Noble Ploenchit is the pride and joy of every team member who sought out the finest construction materials and technology in a design of concrete, steel and glass, with each element fitting into its surroundings on every side. The team also attended to the details of materials in specific locations, such as the patterns of Italian marble which were inspired by the interior décor of the Barcelona Pavilion. The materials selection even considered intervals of architectural space. Alongside the range of exceptional interior conveniences and fittings, we are confident that Noble Ploenchit will be a residential hub on the 9 rai site. The 1,444 units range from a single bedroom to Penthouse suites, and there is an underground car park. The project’s total value is over 18,000 million baht.”
The Noble Ploenchit project includes the Noble Building, a new downtown retail space in the Ploenchit area containing chic cafes and shops, and Noble Space, an area exclusive to Noble members. The building’s exterior is designed with a swaying façade in futuristic style. The design also catches sunlight as it changes perspective by the hour from morning to evening, to give an impression of constant movement, making the Noble Building a certain future landmark of color and life in the Ploenchit area. The architects also conceived the building as a barrier to give increased privacy, while a 2nd-floor skywalk connects the building with Ploenchit BTS station. This gives the further convenience to residents of seamless travel to anywhere they wish to go. The condominium blocks comprise Tower A of 14 floors, Tower B of 51 floors and Tower C of 45 floors, each with an attractive roof terrace. Each tower has different designs and functions according to the perspective of the horizon, and there are few places in Bangkok to boast a view of the sun setting in the green expanses of Bang Krachao.
The space connecting the residential towers has been designed as a 4 rai garden extending over the project area. Landscape artists have carefully selected various plants to create external views which match the buildings. Some magnificent trees have been chosen to provide shade and diminish the height of the towers. Shrubs and foliage have been provided to add life. Most importantly, the greenery is not only there to give oxygen to residents but has been designed in buffer zones to give residents more privacy.
Over and above this, Noble Ploenchit is provided with every modern convenience at a superior level, all intentionally designed to enhance feelings of calm and detachment from the bustling outside world and enable relaxation. This includes the 45-meter swimming pool, an international standard fitness center, and the exceptional privacy given by the innovative private lifts in each unit. These not only give privacy but fast travel from the ground floor to the top of each tower in less than 60 seconds. Each lift lobby is decorated with a specially commissioned collection of artwork, a private art gallery for residents to experience exclusively every time they arrive at their homes.